International Partnerships:
Our team has negotiated and executed countless several global distribution and licensing arrangements for both consumer and business-to-business brands.
We handle both inbound deals (publishers bringing in international brands) and outbound deals (clients who license brands out to other countries) and have developed a deep knowledge of local economies, industries and cultures. Support activities include:
· International strategic planning – which brands are most likely to be most successful in which regions?
· Country analysis: readership demographics, spend on media and advertiser trends
· Development of list of potential partners
· Partner due diligence
· Deal negotiation and final contract review